The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

NBC Sports will jump into the world of sports 'alt-casts' with a Madden NFL cast slated for Peacock in December ...

RB Kaleb Johnson and Iowa to Host Nebraska on Black Friday; Big Ten College Countdown Begins at 7 p.m. ET with Kickoff at ...

We found all the greatest streaming deals of Black Friday 2024. Get Hulu for only $0.99, NBC Peacock for 75% off, Disney+ and ...

Anyone who streams anything these days knows that streaming platforms rarely (if ever, *cough* Netflix *cough*) have sales.

NBC Sports and Peacock will collaborate with the National Football League, EA SPORTS, and Genius Sports (NYSE:GENI) to ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the ...

NBC's Paul Burmeister will call the game alongside former Green Bay Packers quarterback Kurt Benkert, profesional Madden ...

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV ...