Next year’s tournament includes Michigan, Baylor, Gonzaga, Iowa State, Syracuse, Saint Joseph’s, and St. John’s among the ...

The Michigan Wolverine's NIL Collective is receiving help from an unlikely source as they work to open a merch store.

Ohio State coach Ryan Day can't afford another loss to Michigan, especially with the Wolverines now finally embracing pay to ...

The biggest news in college football this week was the NIL-influenced flip of star high school quarterback Bryce Underwood.

The commitment of Bryce Underwood, the five-star quarterback who's the nation's No. 1 recruit, changes the outlook for ...

Michigan fans will certainly like the latest offering from Barstool Sports in collaboration with five-star QB Bryce Underwood. On Friday, Barstool released it's ...

Michigan football made waves on Thursday night after flipping five-star Belleville (Mich.) quarterback Bryce Underwood, the ...

After landing five-star QB Bryce Underwood, the Wolverines are leveraging their NIL firepower to pursue several elite flips, ...

Michigan's NIL infrastructure has effectively retained key veteran players, but the same system hasn’t been enough to lure ...

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and ...

Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with ...

ANN ARBOR – The Michigan football program’s approach to name, image, likeness appears to be shifting.