“GNX” arrived suddenly on Friday, marking the first full-length project he released since 2022’s “Mr. Morale & the Big Steppers.” The album features guest contributions from musicians including SZA, Jack Antonoff, Sounwave, Mustard, Kamasi Washington, Terrace Martin, Lefty Gunplay, Dody6 and many more.

In one part of the video, Lamar holds up a sign that says “Jases Saves Gangsters Too!” as a group of girls pose in front of a retro photo booth, and, in another, he holds a book titled How to Be More Like Kendrick for Dummies. (Drake, is that one for you?)