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Jaguar Rebrand Is Absolute Genius—Here’s Why

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.

Newsweek on MSN · 7d

Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom Hiddleston and Ben Kingsley portraying suave villains, reinforcing a masculine brand image.

FOX News on MSN · 1d

Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.

The Baltimore Sun · 1d

Jaguar managing director defends company after rebrand sparks confusion

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision.

Newsweek on MSN · 1d

Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."

1d

Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

AutoGuide on MSN6h

Jaguar Agrees To Repurchase All 2019 I-Pace EVs In America

Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...

4d

Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

1d

Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

5d

Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

5don MSN

JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

News Nation on MSN6d

Jaguar is rebranding — and people have a lot to say about it

“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...

7h

Jaguar EV set to launch on December 2 with no rear window and revolutionary design: What to expect?

Jaguar’s upcoming electric vehicle (EV), the 'Design Vision Concept', will debut at Miami Art Week on December 2. The car ...

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