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A designer has 'fixed' controversial new Jaguar logo
Jaguar reveals pricing plans for controversial electric cars
Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to Barbie’s car and the FAB 1 from Thunderbirds. Adrian Mardell, the boss of parent company Jaguar Land Rover,
Why Jaguar’s controversial new logo actually signals a big shift in car branding
Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more lowercase. The tantrums thrown across social media over the past few weeks in reaction to Jaguar’s redesign have once again revealed a fundamental contradiction underlying contemporary branding.
A designer has 'fixed' the controversial new Jaguar logo
To recap first let's take a look at that new Jaguar logo again. Logo for Jaguar There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random uppercase 'G' in the middle of lowercase letters.
How Jaguar lost its way - long before that controversial advert
"Mark my words, Jaguar will go bust," Reform Party leader Nigel Farage predicted on X. But the former Top Gear presenter James May told the BBC that the fact the ad was being talked about so widely has "got to be a bit of a result for Jaguar,
1d
To Build Electric Cars, Jaguar Land Rover Had to Redesign the Factory
At Jaguar Land Rover’s historic Halewood factory in Merseyside, England, state-of-the art assembly robots are now building ...
13d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
3d
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
3d
Fact Check: Key context missing in claim Jaguar advert caused share price drop
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
15h
on MSN
Jaguar's all-electric models set for a higher-than-expected price surge
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
The Lima News
3d
Auto review: 2024 Range Rover Velar gets better and better
In the ever-changing automotive market, EVs are being released and updated seemingly on a weekly basis. As manufacturers ...
13d
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
7d
Jaguar Reveals First Car of New Design, Engineering Era
Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...
6d
on MSN
New Jaguar car redesign sparks more 'woke' backlash: 'It's a pink Batmobile'
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
6d
on MSN
Jaguar reveals its future with polarizing Type 00
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
1d
on MSN
Jaguar’s head of design on the company’s viral rebrand, its new EV, and why that Musk tweet was actually a good thing
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
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