To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...
The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact ...