A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
At Jaguar Land Rover’s historic Halewood factory in Merseyside, England, state-of-the art assembly robots are now building the cars of the future.
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
In the ever-changing automotive market, EVs are being released and updated seemingly on a weekly basis. As manufacturers ...
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...