Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Rawdon Glover says message of promotional clip that featured no cars has been lost in ‘blaze of intolerance’ online ...

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

ALBAWABA - Jaguar, the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer, ...

A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright ...

Volvo's family-oriented advertisement resonates with audiences while Jaguar's modern rebranding faces criticism. Discover the ...

The latest campaign video from Jaguar has received a fair bit of criticism from netizens, including Elon Musk.

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...