Brands that embrace AR technology have great potential to create unique and engaging experiences that drive business results.

Researchers from Seoul National University College of Engineering announced they have developed an optical design technology ...

Marion Square is now home to a groundbreaking piece of history technology, as augmented reality binoculars have been ...

Virtual and augmented reality are among the hottest trends in this niche. They’re a success fuelled by increased ...

Augmented Reality (AR) is transforming industries worldwide, and civil engineering is no exception. By overlaying digital ...

A traveling augmented reality experience takes viewers inside the Paris landmark and explores what it took to restore it ...

Another potential use is immersive online shopping in virtual grocery stores. Users could touch a specific virtual food and ...

Augmented Reality (AR) is transforming industries, from gaming and education to retail and healthcare. With the potential to ...

Augmented reality glasses still have a long way to go, but Snap’s latest Spectacles—which are now available to ...

Smartphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest ...