“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

Apple's latest theatrical release, F1, has been a roaring success with audiences — but will likely only just break even in its cinema run.

Brad Pitt’s F1 beats Apple’s previous hits with record-breaking box office numbers, becoming the tech giant's biggest cinematic win yet!