The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Scott Baradell We all ...

Attorneys sometimes italicize headings, bold them, underline them, or enlarge the font. But virtually everyone tries to distinguish the appearance of headings. Why? Because we all recognize the unique ...

We have recently adjusted our policy regarding subheadings, asking authors to use H3 subheading tags rather than bold formatting. Search optimization was a key driver of this decision. Properly ...

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.