Walk into any office, physical or virtual, and you’ll notice that identity isn’t just communicated through titles or ...

The fast-food giant's golden arches are the cornerstone of a new look, now used simply, dynamically and playfully throughout the brand’s communications. Here's how the design rules were revamped—and ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

The Wikimedia Foundation selected multidisciplinary firm Snøhetta to develop the new brand identity for Wikipedia, its free open platform. Aiming to create visuals that push forward Wikimedia’s ...

Colle McVoy was a runner-up in Dairy Queen's review process last year. For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red ...

Hitachi has unveiled a new visual identity that places digital at its core, representing the brand's future-proof evolution.

BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned ...

“Vlisco has always stood at the crossroads of design, colour, and storytelling,” says Perry Oosting, CEO of Vlisco Group.