Meta will update its Marketing API to allow advertisers to utilize more ad types while gaining more campaign visibility across Meta's platforms, including Facebook and Instagram.

Festive ads still show women as caregivers. But some brands are changing this, raising the question of whether advertising ...

You’re also going to need safe lighting for inside your amazing Disney pumpkin. The master pumpkin carver recommended a light bulb on a cord for the brightest illumination from within the pumpkin.

New Delhi: Consumer technology brand Nothing has released its Diwali campaign, Go Subtle or Go Nothing, offering a tongue-in-cheek perspective on traditional festive advertising. In a season typically ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

Zohran Mamdani, Andrew Cuomo and Curtis Sliwa are now all running television ads in the critical race for New York City mayor, hoping to sway voters with less than five weeks to go. By Emma G.

Media buying used to follow a predictable formula: secure placements, negotiate rates, set targeting parameters, launch campaigns. Creative assets were produced separately, handed over to the media ...