E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

As AI algorithms distort inbox visibility and inflate email metrics, marketers are turning to SMS for transparency, ...

Hyperlocal marketing strategies for small businesses offer a more precise and effective way to target a narrowly defined ...

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital ...

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

SMS, long considered a key channel for marketers, has seen little innovation since its inception. It lacks interactivity, multimedia support, and is constrained by a fixed character limit. Addressing ...

Learn six reasons why you need to start a blog for your small business, and how to do it right.

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...