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Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

In this article, we're giving you an overview of eight digital marketing solutions including SEO, email marketing and more ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

SMS, long considered a key channel for marketers, has seen little innovation since its inception. It lacks interactivity, multimedia support, and is constrained by a fixed character limit. Addressing ...