Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

In this article, we're giving you an overview of eight digital marketing solutions including SEO, email marketing and more ...

When used together strategically, email and text message marketing create multiple touchpoints that guide your audience through their journey and respect their communication preferences. This ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Phase 1 is broad business unit segmentations. In the early phase, health-tech firms relied on broad segmentation aligned with ...

Vodafone Idea introduces a ₹1,149 prepaid plan with 180 days validity, offering unlimited calls, 1,800 SMS, and 20GB data.

Incumbents Mary Waters and Coleman Young II came out on top in the August primary, with Waters earning 33% of the votes, ...

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced two product innovations designed to give marketers more freedom and precision when building ...

Leaders who design unified engagement strategies built on shared goals and a desire to test and learn will create cultures ...

The FCC dropped another bombshell related to the Telephone Consumer Protection Act (“TCPA”), but this one may be welcome for businesses that ...