Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Full Breakdown Of The Creatures Origins, History + More by Deffinition, full spoilers on the ending of IT and what Pennywise actually is. All your questions answered. #ITChapter2 #Pennywise ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

New Year's Eve Live was the most-read story on Bleeding Cool yesterday. Lying In The Gutters is the daily runaround for the ...