Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...
Preorders are live for the Five Nights at Freddy’s 2 4K Steelbook, standard 4K release, Blu-ray, and two-film collection.
Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...
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Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
The 609-piece 343 Guilty Spark building set includes a functioning LED light and speaker that plays dialogue from the ...
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