The Rose Bowl, though, is currently serving as an emergency response center for Pasadena Police and Fire, as well as a command center for additional outside emergency services, food and supply providers in the area, Pasadena spokesperson Lisa Derderian said Friday. It was never meant to receive personal donations.

An unexpected outpouring of support for fire victims has turned the Rose Bowl into a massive donation site in Pasadena. It started as a TikTok personality’s hot dog stand Tuesday night but by Thursday there were many more vendors and hundreds,

Donations that arrived at the Rose Bowl Thursday night were prompted by advocacy from a group of street vendors on social media.

On Wednesday, an evacuation warning was issued that includes the iconic Rose Bowl stadium, per Thomas Goldkamp of On3 . As the fire continued to sweep through the Los Angeles area, the Rose Bowl officials released an announcement on X on Thursday.

Thousands of jubilant fans packed Southern California's Rose Bowl on New Year's Day for a college football playoff game. Nine days later, hundreds of firefighters and other emergency workers were streaming in for a grim task and making this Pasadena landmark their temporary home for the foreseeable future.

Rose Bowl half-marathon and 5K, originally scheduled for Jan. 19, has been postponed as wildfires continue to ravage the Los Angeles area.

The Rose Bowl and its adjacent parking lot has transformed into a hub for donations to aid victims of the nearby Eaton Canyon wildfire.