Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

For some, programmatic and performance marketing represent the future, a data-driven democracy that ensures every rupee spent ...

BluePill founder and CEO Ankit Dhawan (left), with team members Puneet Bajaj (top right) and Andy Zhu. (BluePill Photos) ...

Go directly to brand websites like MAC, Clinique, or Bobby Brown for insane deals during Black Friday week and Cyber Monday.

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

Walmart Creator focuses on building a supportive community. Through real-world events like pop-ups in New York and creator ...

As such, they could be a valuable complement in your holiday marketing plans, and Meta has published a new guide on how to make best use of its click-to-message ads, in order to d ...

Retailers finally get it: sharp design doesn’t stop at the shop floor. Even the humble office chair is turning into a game ...

Learn2Prospuh is hoping to bridge the financial literacy knowledge gap found in secondary education, believing that Bahamian students need to learn much earlier than their first job out of school ...

However, an hour-long interview with Sadira E. Furlow, the chief brand and marketing officer at Tony’s Chocolonely, left me ...