LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

The Amarillo Brick Convention will feature huge LEGO displays, minifigs, botanicals, retired sets and much more.

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to ...

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

Lego spokesperson Jack Rankin suggests the tags can lead to more creative forms of mix-and-match play. When kids tried an ...

Experts from CNET, PCMag, Mashable, ZDNET and Lifehacker debated for more than six hours to determine the absolute best new ...