Danish toymaker Lego unveiled an interactive Lego brick the 'Smart Brick' at CES 2026 in Las Vegas on Monday (January 5).

The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...