The newly unveiled technology, powered by a SMART brick with a special chip, responds to how kids are playing and interact using lights and speakers in their Lego creations.

Lego announced its Lego Smart Play platform on Monday, which introduces new smart bricks, tags and special minifigs for your ...

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...