The newly unveiled technology, powered by a SMART brick with a special chip, responds to how kids are playing and interact using lights and speakers in their Lego creations.

Lego announced its Lego Smart Play platform on Monday, which introduces new smart bricks, tags and special minifigs for your ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...