Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo this week, people were mostly left scratching their heads. And while ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars.

Your brand used to be so sexy and sleek. This is a joke.” In the comments of Jaguar’s promo on Instagram, many viewers urged the brand to change revert back to its traditional branding and ...

Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market. Critics, however, are questioning whether the U.K ...

You’ve reached your account maximum for followed topics. Jaguar is a premium car manufacturer from the UK, currently owned by the broader Jaguar Land Rover (JLR) group. Originally a producer of ...

Sky News host James Macpherson has slammed car brand Jaguar’s bizarre new advertisement. “Jaguar is not the product that they’re selling anymore. What they’re selling … is diversity ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo. The old logo featured all capital letters. The new one features gold ...

FILE - The hood ornament and a portion of the grill of a Jaguar automobile is shown at a dealership in Norwood, Mass. on March 26, 2008.(AP Photo/Steven Senne, file) (Steven Senne, AP2008 ...

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If you've been keeping up with the Jaguar saga, you'll know of their plans to move to a fully electric lineup in 2025. Moreover, they aim to move upmarket and compete with Bentley by selling a six ...