But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Curious why Jaguar decided to drop the XJ EV project? This realistic rendering answers that question. New Jag flagship is ...

ON NOV 19, Jaguar, one of the world’s most iconic car makes, unveiled its new branding, taking a radical step in reimagining ...

The word ‘woke’ (and the phrase ‘go woke, go broke’) has been thrown around as much as ‘RIP Jaguar.’ People were confused by ...

This is big,” said the design boss. Revealing that 800 people had worked on the radical redesign and rebranding, McGovern ...

Charles also expressed his support for the transformation Jaguar is making around both its branding, design, and its new ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

You’ve reached your account maximum for followed topics. A leaping jaguar mascot on the hood. Trophy cases full of silverware, bagged on racetracks around the globe, including a victory in the Le Mans ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

The low slung profile of the car is also supposed to harken back to Jaguar’s of old. While company founder Sir William Lyons ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...