In the Rhetoric (4th century BCE), Aristotle identified the three modes of persuasion, or persuasive appeals, that are: the character of the speaker (ethos), the emotions of the audience (pathos), and ...

In the Rhetoric (4th century BCE), Aristotle identified the three modes of persuasion, or persuasive appeals, that are in: the character of the speaker (ethos), the emotions of the audience (pathos), ...

Though it may be the particular purview of philosophers and Vulcans, we all use logic to find some semblance of objective truth. Most people like to think of themselves as reasonable beings, so a ...

Since the earliest days of human civilization, communication has been the defining force behind cultural development and societal progress. From the rhythmic beats of ancient drums to the invention of ...

The foundation of effective academic argumentation is a well-structured thesis. To build one, do the following: 1. Identify Your Central Claim: Your thesis should present a clear, arguable claim that ...

1 Division for Land-Grant Engagement, Davis College of Agriculture and Natural Resources, School of Natural Resources and the Environment, West Virginia University, Morgantown, WV, USA. 2 West ...

Aristotelian rhetorical strategies—ethos, pathos, and logos—remain critical for persuasive communication, particularly in political oratory. Implementing these strategies in radio broadcasts presents ...

Your browser does not support the canvas. The core purpose of marketing is to persuade consumers to take desirable action. Human decision-making can be influenced in ...

The study of International Relations (IR) has traditionally focused on power, interests, and rationality, often sidelining the profound role of rhetoric in shaping global politics. Aristotle’s ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...