The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

While the core logo is black and white ... company’s headquarters building that’s a signature part of the Hartford city skyline. Burns said it will take a little longer for that to make ...

The new design reflects the grandeur of “The Monarch of the Glen,” a painting completed in 1851 by Sir Edwin Landseer, which has been an inspiration for The Hartford’s logo since 1875.

It depicts a hart fording, a deer crossing, a stream, an image likely inspired by the seal of the city of Hartford. By 1867, the logo began to echo the stag depicted in Sir Edwin Landseer’s 1851 ...

The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company’s rich history while demonstrating its modern, visionary spirit.