"Love isn't about staring at each other, but about looking forward together in the same direction," Antoine de Saint-Exupéry insightfully noted. This perspective aligns with the exploration of love’s ...

Attribution theory is a field of social psychology, which was born out of the theoritical models of Fritz Heider, Harold Kelley, Edward E. Jones, and Lee Ross. Attribution theory is concerned with the ...

Marketing experts have studied attribution for many decades, with current theory dating to the 1950s work of F. Heider. It is the study of human behavior as it relates to purchasing products and ...

The focal objective of this succinct article is to review the different facets of attribution theory in a nutshell and its usefulness in understanding political and individual opinion formation, ...

Ross, L. D., and T. M. Amabile. "Attribution Theory." In International Encyclopedia of Psychiatry, Psychology, Psychoanalysis, and Neurology. Vol. 10, edited by B ...