Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.

Apple now ranks among the top five smartphone brands in the country for the first time, following five consecutive years of rising local sales volumes.

Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to the year for Apple's stock.

"[We are] particularly keen on India. The iPhone was the top selling model in India for the quarter," said Apple CEO Tim Cook.

Apple CEO Tim Cook announced that Apple Intelligence, the company’s AI-powered suite, will launch in India this April. The expansion includes localised English and other languages, marking a big step in Apple’s global AI rollout.

Apple CEO Tim Cook is a fan of DeepSeek's innovation. When an analyst asked the executive on the earnings call about what he thinks about the AI model from China, Cook replied: “I think innovation that drives efficiency is a good thing.

“Severance” stars Adam Scott as severed Lumon employee Mark Scout. In the second season, Mark and his co-workers learn “the dire consequences of trifling with the severance barrier, leading them further down a path of woe,” according to Apple TV+’s description.

Apple CEO Tim Cook's daily routine includes waking before 5 a.m., drinking Diet Mountain Dew during the day, and holding marathon meetings.

Tim Cook is not the only CEO who wakes up early and eats the same meals most days. Experts say this can help minimize decision fatigue, though there can be downsides.