Black Friday has evolved from its chaotic origins into a global shopping phenomenon. We highlight the global brand campaigns ...

NODWIN Gaming has acquired Trinity Gaming, a gaming agency and platform MCN/ CSP in a deal valued at INR 24 Crore. Trinity ...

In the latest campaign by Barebones Collective, we witness Ganji Chudail like never before, she's no longer the meme that ...

The brand film takes viewers through a fictional yet relatable scenario, a high-stakes job interview gone comically wrong due ...

As part of this campaign, Shriram Finance Ltd. celebrates the spirit of partnership, depicting it as a means to soar ahead, ...

Tata Consumer Products’ Puneet Das shares how Tata Tea Premium has leveraged emotions to drive engagement in its hyperlocal ...

By roping Mandanna as its brand ambassador, DRA aims to further increase its market share and strengthen its connect with ...

This move seeks to force it to divest these tools, pay a penalty equal to three times the benefit it gained, and cease ...

Sriram Padmanabhan of Danone discusses the evolving role of CMOs in driving brand strategy and sustainability.

Maheshwari has been a part of Honasa for the past four years, bringing experience in analytics and data science to manage the ...

Zepto and Shaadi.com’s playful outdoor ads turned into a marketing sensation, with brands jumping in to amplify the buzz ...

The case accuses Google of leveraging its dominance in the search engine market to inflate advertising costs, which allegedly ...