No doubt the conference has grown, almost too much depending on which attendees you spoke to at the Fountainbleu or Eden Roc, ...

To further investigate Meta’s strategy to dominate the social media market, the Federal Trade Commission summoned TikTok’s ...

How and when agencies bill for custom AI products — or even whether they’re client-ready — is still an evolving space.

Gomez' recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of ...

The Ad Council, the Alzheimer’s Association and VML focused the project on Black Americans, who are nearly twice as likely to develop Alzheimer’s disease and other dementias.

Who will win the inaugural USA Campaign Cup? Only you can decide, so cast your vote for the championship final.

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

Mexican holiday Cinco de Mayo is on Monday – and brands are ready to fiesta. From Hornitos’ Mex Gala (yes, Cinco de Mayo is ...

For the final round of voting, Snickers and BBDO New York’s Betty White (2010) will be squaring off against Jeep and Highdive ...

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency ...

The flavors are Miller Lite Beer Can Chicken and Miller Lite Grilled Beer Brat.