Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...

Bingo!’s reintroduction in the North isn’t just about rebranding; it’s about flipping narrative control. The brand’s humour, ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring ...

Xiaomi India is bringing a dose of nostalgia this Diwali with a film that reimagines the chaos and drama of early 2010s ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is ...