Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: marketing attribution for social media ...

In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.

BMW partnered with NVIDIA to enhance factory planning and operations with AI. Together they created a virtual factory, a digital twin of BMW’s production facilities. This allows BMW to simulate ...

Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.

Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new ...

From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique ...

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S.