In a shift that could help Google's YouTube sidestep future political controversy, as well as make it more attractive to a broader audience, the social video site has announced that it will stop ...

A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones and TV screens. YouTube is now allowing sports betting ads to serve on the masthead ...

YouTube will no longer sell ads for certain categories — including politics and alcohol — on its homepage, which Google says it the internet giant’s highest profile advertising real estate. YouTube’s ...

YouTube is hoping to draw even more ad dollars to its fastest growing medium. Anish Kattukaran, YouTube Ads product lead for emerging experiences, said the company’s CTV app has been the “fastest ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 hours 40 min ago By Ad Age Studio 30 - 5 hours 55 min ago 12 hours 6 min ago 12 hours 6 min ago By Jim Misener - ...

YouTube is testing a new advertising offering that lets brands own its most prominent ad space — the Masthead — by the hour, ...

With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a ...

YouTube’s recent sweeping ban on ad blockers is a hot topic of debate these days. On one hand, there are folks who refuse to break under Google’s pressure and sign up for an ad-free YouTube experience ...

Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least. YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos.