A "halo effect" occurs when a company or product finds marketing success due to its association with a successful company, product or other recognizable element. If the halo effect is used properly, ...

We often mistake first impressions for truth, but the halo effect reminds us that what glitters is not always real ...

At any given time, up to one-third of a supermarket’s assortment is on promotion. Most of these promotions are meant to turn a standalone profit. So much for the theory. In reality, many promotions ...

Think about the last time you watched someone give a presentation at work. Without meaning to, you were likely listening not only to the content of the presentation, but also the way in which your ...

Then in 2013, Fraser developed one of the industry’s first-ever hotel influencer marketing campaigns for Ian Schrager Hotels at the very prime of, as she recalls, the “influencer renaissance.” ...

This halo effect is not always something you can put into your business case or forecast models, but it’s real, and you begin optimizing for its benefits before the deal is struck. Optimizing for the ...

We live in a complex and busy world. We're flooded with information to process and decisions to make. Because of that our brain uses shortcuts, called cognitive shortcuts, to make quicker decisions.

The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. When forming a first impression, ...