The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a bold strategy designed to reinvent Jaguar as a 21st-century modernist luxury brand that can make money selling significantly fewer cars than before at much higher prices.

Jaguar has officially taken the covers off its futuristic concept car, which will be aptly named the “Type 00” (Type Zero Zero). The name references the “Type” nomenclature from the past e.g. E-Type,

Jaguar has been talking about a drastic brand revolution for months. First, it said it was going all EV. Then, it shocked the world by announcing a plan to stop vehicle production entirely for a year,