UNC graduate-student guard RJ Davis (4) and head coach Hubert Davis hug in the middle of a pre-game senior night celebration during the men’s basketball game against Duke on Saturday, March 8, 2025 at the Dean Smith Center. UNC lost 82-69.

RJ Davis is playing in his 170th ACC game tonight against Duke. That breaks a tie with former UNC teammate Armando Bacot.

RJ Davis hits a jumper to put North Carolina on top of Duke for the first time.

RJ Davis has become a top name in college basketball thanks to his outstanding skills and impressive NIL deals. The UNC Tar Heels guard boasts an estimated NIL valuation of $2 million, making him one of the most marketable athletes in the sport.