There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

None of the recent activity around heritage brands has sparked a backlash as ferocious as Jaguar's. It's a company that has ...

Manchester United are showing Jaguar that inclusivity is about doing, not just showing, through their action on prostate ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

It is no secret that Jaguar has been struggling financially and this attempt to drastically alter their image could either ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...