Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Newsweek on MSN10d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Manchester United have got it right where Jaguar rebrand got it wrong
Manchester United are showing Jaguar that inclusivity is about doing, not just showing, through their action on prostate ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
'Controversial and Confusing': Jaguar Rebrand Draws Mixed Sentiments From Car Enthusiasts, Marketers
Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...
Autoblog9d
JaGUar's controversial rebrand faces backlash, have they lost their way?
It is no secret that Jaguar has been struggling financially and this attempt to drastically alter their image could either ...
Jaguar just announced a rebrand – what does this mean for heritage brands and consumer identity?
Heritage brands like Jaguar and Campbell's possess an identity that makes an impression on the consumers that engage with them - so where does rebranding leave these iconic companies and their fans?
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
Business Times22hOpinion
Jaguar’s rebrand: Bold move or a bridge too far?
ON NOV 19, Jaguar, one of the world’s most iconic car makes, unveiled its new branding, taking a radical step in reimagining ...