A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

The FE’s 6.7-inch screen is the same size as the one in the S24 Plus, but it comes with a lower 1080p resolution, which isn’t quite enough for a panel this size to remain crisp. It comes with 128GB of storage and 8GB of RAM as standard, along with three rear cameras: a 50-megapixel main, an 8-megapixel 3x telephoto, and a 12-megapixel telephoto.

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Check out our speculative Samsung Galaxy S25 Ultra vs. Galaxy S24 Ultra comparison to get an idea whether Samsung's next big thing is worth it or not.

The Samsung Galaxy S24 Ultra is available for Rs 99,500 after a Rs 25,000 discount, with further offers reducing it to Rs 71,950.

Samsung is rolling out the most compelling promotions of the year for Black Friday and the Galaxy S24 Ultra is at the center of it all. On the official store, if you purchase the 512GB version of the Galaxy S24 Ultra, you will only pay the price of the 256GB model ( “double the storage on us”) and this alone saves you $120.