Small Business Saturday encourages shoppers to shop small following Black Friday. Here’s how to support small businesses and our favorites to shop from.

For 15 years, American Express has championed small businesses with Small Business Saturday. Retailers depend on it and conscientious shoppers favor shopping small.

According to the American Express website, Small Business Saturday was started by the financial company in 2010. The first Small Business Saturday was Nov. 27 of that year. In 2011, the U.S. Senate unanimously made the day official. The day celebrates small businesses and encourages supporting them and how they impact communities.

Small Business Saturday offers a local alternative to the post-Thanksgiving rush of national Black Friday deals.

Sandwiched between Black Friday and Cyber Monday is the ever-important Small Business Saturday, a campaign American Express launched in 2010 to encourage consumers to shop at local businesses in their community. When is it? Has it been successful? Here's what to know about the relatively new consumer holiday.

This weekend, the 15th annual “Small Business Saturday” will take place, and businesses throughout the U.S. and the D.C. area will participate.

Customers rounding out their holiday shopping are gearing up for "Small Business Saturday," a day dedicated to supporting small businesses.

Neighborhoods, including Humboldt Park, Lincoln Square, and Ravenswood, are offering extra deals and special events in honor of the shopping day.