Amazon’s Black Friday deals include Apple AirPods, Dyson vacuums, Coach bags, Lego sets, New Balance sneakers, Le Creuset cookware, and more. Amazon Prime members and non-subscribers can save big today — but hurry,

No, it’s not too good to be true — you can score top-rated devices for under $25 this Black Friday. Droves of customers are grabbing this Amazon smart plug that can turn practically any gadget into a smart device, along with this Anker portable charger that you won’t want to leave home without.

We spotted early Black Friday deals on essential, editor-loved picks from Le Creuset, KitchenAid, and Breville. Save up to 75% on the best kitchen deals on Amazon.