If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding consistency ensures your organization and the values it represents remain ...

The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...

All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Here's proof that a tablet can ...