I've been down the rabbit hole of naming businesses more times than I can count. Naming your business isn't just about picking something you like — it's about setting yourself apart and giving your ...

Belle Wong is a freelance writer specializing in small business, personal finance, banking, and tech/SAAS. She spends her spare moments testing out the latest productivity apps and plotting her latest ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

There are two types of names you can create out of spare parts: compound and blended words. Compound words are still recognizable as names made of two words. Blended words go a step further — they’re ...

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...