Have too many distractions in your life? Sweden might have the antidote for you. The Scandinavian nation is inviting travellers to come and get bored this winter. In a new marketing campaign, Sweden ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

The idea of escaping to a private island has long symbolised the ultimate dream for many, with islands embodying not just luxury but also space, rest and recovery. Sweden now offers the opportunity to ...