Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

For some reason, the powers that be at Texas Tech decided to give their logo a makeover and not everybody is happy about it.

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic year, the university announced Tuesday. Image courtesy of Texas Tech ...

Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...