There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...
When someone asked Andy Grove, chairman of Intel Corp., to quantify his company’s payoff from e-commerce, he exclaimed, “What’s my return on investment on e-commerce? Are you crazy? This is Columbus ...
SAN FRANCISCO, Aug. 12 -- Molly McKay was confused when she got the first copy of the California Supreme Court's decision. She was the first to get one. Standing on the courthouse steps across the ...