The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Sustainability isn’t an ...

Flow Beverage Corp. announces their evolved brand identity, refreshed packaging with lowest carbon footprint yet, alongside a new brand platform – both launching this summer The redesigned packaging ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Employees play a pivotal role as the backbone of an SMB’s brand. This is how you can — and should — build your brand from within. Establishing a cohesive brand identity with a clearly defined purpose, ...

Working on your big startup idea, securing finance and finding those first core team members are all time-consuming tasks.

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...