In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it prioritise profits or planet? On Earth Day, we ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. CreativeX, a creative data platform, has unveiled new analysis ...

The advertising industry started paying attention to sustainability in 2022. “Some switch flipped,” said Brian O’Kelley, an ad tech OG and co-founder of sustainability startup Scope3. Interest in ...

Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023, the marketing industry added sustainability to its list of talking points. In 2024, ...

The winners of the third Campaign Ad Net Zero Awards have been announced at a lunch ceremony for more than 200 guests in the capital, where there was a 100% vegan menu. The awards highlight ...

Recently, sustainability has taken center stage for an industry where the carbon impact may be less obvious, yet no less significant: advertising technology. The Fast Company Executive Board is a ...

As part of its ongoing push to become more eco-friendly, Mars Inc. hopes to raise consumer awareness of the importance of reduce, reuse and recycle by giving a second life to some of the company’s ...

Are you a print subscriber? Activate your account. By Garett Sloane - 39 min 11 sec ago By Lindsay Rittenhouse - 39 min 11 sec ago By Sabrina Sanchez - 39 min 11 sec ago By Ad Age Staff - 1 hour 9 min ...

Sustainability a Core Pillar of Innovid’s Recently Launched Harmony Initiative Joining Ad Net Zero comes on the heels of the launch of Innovid’s Harmony initiative, created to address some of the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 46 min ago By Erika Wheless - 7 hours 51 min ago By Brian Bonilla - 8 hours 45 min ago By Tim Nudd - 9 hours ...

In this exclusive interview recorded at ATS London 2023, Curt Larson, chief product officer at Sharethrough, details the work currently being undertaken by the ad tech industry to lower carbon ...

Two years ago, United Airlines threw out its usual brand flight plan and decided to take a different route. COVID-19 was raging, the travel industry was a mess following lockdowns and restrictions and ...