Male surfers may still rule at the beach, but females are hijacking the surf wear industry, driving sales and influencing marketing at Southern California’s largest surf apparel firms. Quiksilver Inc.

Luv Surf Apparel, which began as a tiny shop in Mission Beach, has begun selling its line of women’s surfing-inspired clothing and accessories in France. The company will be showcasing its “Be Free” ...

IPD Surf is one of Orange County’s newest names in the surf apparel industry, but its history dates back decades. The Costa Mesa company’s logo was originally created by Bob Hurley over 40 years ago.

Brian Hirth, owner of Santa Ana-based Melmarc, started in the screen-printing business back in 1976. He’d walked up and down the streets peddling T-shirts. Back then his biggest clients: local ...

When Rip Curl’s founders looked to expand operations into the United States four decades ago, they set up an office on the southern end of San Clemente, just a short paddle away from one of the best ...

A surfboard shaper turned clothing maker, a surfer who battled a staph infection that reached his brain, one of the area’s earliest board builders and a woman who broke barriers are the Orange County ...

ATLANTIC CITY - For most people, dark, gothic imagery and the bright, sun-splashed world of surfing aren't a natural mix. But Ryan Buterick and Frank Consoli hope their Graveyard Atlantic ...

Competitive surfing has long been a boy’s club. In the rare instance that you see a women in a national surfing magazine, the picture is still more likely to feature her backside than her backside ...