Advertising used to appear in news columns, but it's now between posts in the endless scroll of videos, where publishers ...

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from ...

With Sora, OpenAI joins the race to make AI video the next frontier of social media—and a potential new revenue stream.

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

A new study from Ampere Analysis indicates that more than 60 percent of the global online population watch short-form video content on platforms like TikTok, YouTube Shorts and Instagram Reels on a ...

OpenAI is said to be launching a TikTok-like app that recommends an endless stream of swipeable — and purely AI-generated — short-form videos. As Wired reports, the company is expected to launch the ...